Got myself a job at a printing company in Sydney as a Junior Graphic Designer.

Thought design was about making things look good. Quickly learned it's actually about making things work for people.

Became an early content creator in Australia and got featured by Google. Launched an online school and agency.

Building my own business taught me the difference between marketing that looks impressive and marketing that actually pays the bills.

Joined a Melbourne marketing agency and helped scale their revenue 300%.

Worked with brilliant clients but saw a recurring pattern. Many agencies are not equipment to connect brand and digital strategy to bring consistent results for client.

After 15+ years, I realised I had a unique opportunity. I understood design, strategy had built businesses, and knew what worked in marketing.