Google analytics consultant in Melbourne
Google analytics for systematic growth
Data is useless if you can't turn it into revenue
I help Melbourne businesses set up accurate analytics tracking and extract insights that actually grow your bottom line
Accurate data is just the starting point. My superpower is turning analytics into revenue-driving decisions.
Here are some Google Analytics projects where I helped businesses transform their data and boost conversions
I implemented a comprehensive analytics strategy, including GA4 implementation, event tracking, and data-driven product page optimisations based on user journey insights.
View ProjectI am not here to deliver you "pretty" graphs. I am connecting user behavior to decision power in the boardroom meetings.
Simple 3 step approach that turns complex analytics data into revenue-driving decisions
I am not like most analytics consultants in Melbourne
Most consultants view data in isolation from brand strategy. I identify metrics that matter to your market position and competitive advantage, transforming analytics from reporting tool to brand-building asset.
With my UX background, I interpret analytics through customer psychology and journey mapping. You get insights about why users behave as they do, not just what they're doing
I combine analytics with AI pattern recognition to identify hidden opportunities that standard analysis misses. This reveals valuable micro-segments, conversion optimisations, and content opportunities your competitors won't see.
Working with me is different by design, not by accident
Unlike agencies where juniors do the work, you get my 10+ years of experience directly applied to your business challenges.
No account managers, no handoffs to junior analysts. Your analytics strategy comes directly from a founder-level strategist who understands business growth, not just data collection.
My unique background bridging analytics, brand strategy and Web/UX design creates insights that siloed specialists simply cannot see.
When your analytics expert also understands conversion psychology and brand positioning, you get recommendations that transform data into strategic advantage, not just tweaks to dashboards.
No long-term contracts or retainers. I earn your business each month by delivering measurable impact on your bottom line.
My business model is built on driving results, not locking clients into commitments. This creates a true partnership where both our incentives align perfectly with your business growth.
Unlike generic agencies that just set up tracking codes, my service bridges the technical and strategic sides of analytics. I start with a complete audit of your current setup, then rebuild your measurement framework based on actual business objectives - not just pageviews and sessions. You'll get custom event tracking that matters to your business, proper revenue attribution, and dashboards that translate complex data into clear business opportunities. Most importantly, you'll work directly with me - a senior consultant with 10+ years of experience connecting analytics to brand strategy and business growth.
Absolutely. About 90% of GA4 setups I audit are fundamentally broken - either missing critical data, tracking meaningless metrics, or failing to connect to revenue outcomes. I'll conduct a thorough audit of your current setup, identify specifically what's broken, and implement a proper measurement framework that actually tracks what matters to your business. Unlike most consultants who just check technical boxes, I ensure your analytics connects directly to growth metrics and revenue attribution that your board or executive team actually cares about.
Three critical differences: First, my interdisciplinary background spanning analytics, brand strategy and UX design means I see connections other specialists miss.
Second, I work directly with funded tech companies and businesses with serious growth ambitions - not generic small businesses.
Third, I combine technical implementation with strategic business context. Most consultants know how to install tracking codes but can't explain what the data actually means for your business. I ensure every metric connects to a clear business outcome that drives revenue, not just vanity dashboard screenshots.
You'll see immediate clarity in your data within 2-4 weeks, but the real value compounds over time. Month 1 focuses on audit and strategy development, month 2 on implementation and QA, and month 3 on dashboard creation and insights. By month 3, you'll have clean, accurate data informing business decisions. Unlike agencies that keep you dependent on their interpretations, I build self-sustaining systems and train your team to extract insights independently. The ROI timeline depends on your marketing spend - larger budgets see faster ROI through optimisation opportunities my analytics uncover.
For growth-focused Melbourne businesses: $180/hr for strategic consulting, $2-5K for complete GA4 implementation and dashboard setup. I'm not the cheapest option, but that's by design. You're investing in business intelligence that directly connects to revenue decisions, not just technical setup. Most businesses waste more on ineffective marketing without proper measurement than they spend on my services. Think of it this way: if your monthly marketing budget is $10K+ and you can't clearly track which parts are working, what's the real cost of poor analytics?
Typically, I'll need Viewer or Admin access to your GA4 property, Google Tag Manager container, and possibly your CMS (WordPress, Shopify, etc.). For more complex implementations involving data integration, I may need limited access to relevant systems like your CRM or marketing platforms. All access is handled with strict confidentiality, and I'm happy to sign an NDA. Unlike large agencies with rotating staff, you'll know exactly who has access to your data at all times - just me.
Absolutely. Unlike consultants who create dependency by keeping knowledge to themselves, I believe in empowering your team. I include knowledge transfer sessions where I explain not just how the analytics is set up, but why specific tracking decisions were made and how to interpret the data for business decisions. My documentation is comprehensive but practical, focused on helping your team extract meaningful insights without getting lost in technical details. The goal is to build your internal capability while providing expert support when needed.
Yes, and I'm particularly good at bridging the gap between marketing and technical teams. I provide developer-friendly specifications that make implementation straightforward, speak both technical and business languages fluently, and collaborate respectfully with your existing partners. Many clients bring me in specifically because previous agencies created technical implementations that the business team couldn't understand or use effectively. I translate between these worlds to ensure everyone's aligned on what's being tracked and why it matters.
If you're like most businesses, your current GA4 setup is capturing only 30-40% of valuable data points. I consistently find critical gaps in event tracking, conversion attribution, and cross-device measurement during audits. I'll ensure your implementation captures the full customer journey, properly attributes revenue to marketing channels, and provides decision-ready insights that directly improve your bottom line. Your competitors are likely missing these opportunities too, giving you a significant advantage with properly configured analytics.
This is exactly where my expertise shines. I specialise in creating connected data ecosystems where GA4 integrates seamlessly with your marketing platforms, CRM, and business intelligence tools. I'll set up proper conversion API connections to Meta and Google Ads, ensure accurate attribution between platforms, and connect your data to visualisation tools like Looker Studio for comprehensive reporting. With my background spanning analytics and business strategy, I build integrated systems that break down data silos instead of creating more technical debt.
Yes, and it's one of my specialties. I've implemented advanced ecommerce tracking for multiple Melbourne businesses using platforms like Shopify, WooCommerce, and custom solutions. This includes product impressions, detailed cart behaviour, checkout steps, and purchase attribution. I go beyond basic transaction tracking to identify micro-conversion opportunities throughout your sales funnel. For ecommerce clients, I focus heavily on connecting marketing spend to actual revenue, giving you clear visibility into which channels and campaigns are truly driving profitable sales, not just traffic.
I offer both options based on your needs. Many clients start with a comprehensive setup, then transition to a flexible monthly retainer for optimisation and insights. Unlike agencies that lock you into rigid long-term contracts, I earn your business each month by delivering measurable impact. My ongoing support provides strategic guidance, ensures your analytics evolves with your business, and helps translate data into actionable growth strategies. The goal is to maximise the ROI of both your analytics investment and your overall marketing spend through data-driven decisions.
Privacy isn't an afterthought in my implementations - it's foundational. I build GA4 setups that balance powerful measurement with strict compliance to GDPR, CCPA, and Australian privacy regulations. This includes proper consent management, cookieless tracking options, data retention policies, and server-side implementation where appropriate. Unlike many consultants who still use outdated tracking methods that risk regulatory issues, I stay current with privacy-first approaches that protect both your business and your customers while still providing the insights you need for growth.
I typically recommend Looker Studio (formerly Data Studio) for most businesses as it integrates seamlessly with GA4 and other Google products while being cost-effective. The dashboards I create focus on answering your specific business questions rather than overwhelming you with data. For clients with more advanced analytics needs, I can coordinate with data specialists to implement deeper data connections when required. The key difference in my approach is designing reports structured around actionable business insights rather than generic metrics that look impressive but don't drive decisions.
I am an end to end digital marketing solution architect. Pick an area of expertise below.
Dashboard screenshots and tracking codes mean nothing without business impact. Your Melbourne business needs a Google Analytics consultant who translates technical data into strategic growth decisions that directly impact your bottom line.
With my unique blend of GA4 technical expertise and strategic business acumen, I build analytics systems that reveal hidden revenue opportunities and create measurable competitive advantage for ambitious Melbourne businesses.
