Logo Design Melbourne
Logo Design engineered for market leadership
Strategic logos that position you ahead of Melbourne competitors
I translate your business essence into visual systems that attract ideal clients and drive revenue growth.
I translate your business essence into visual systems that attract ideal clients and drive revenue growth.
Combining marketing strategy with design psychology expertise to create memorable logos that position small Melbourne businesses for market leadership.
Here are some of the logo design projects where I help brands stand out and drive sales
Below are some selected logo projects where I help brands command premium market position through strategic logo design
I transformed Brolly logo into a psychology-driven symbol that communicates innovation and reliability, positioning them ahead of Australian competitors and attracting both investors and early adopters.
View ProjectThree steps to get a logo that brings in the right customers
I take on selected logo projects in Melbourne each year. If your business checks these three boxes, we'll probably work well together.
Get your logo faster, without the usual agency delays.
Most designers dodge pricing because they can't prove business impact. Here's the real deal: You're not buying a pretty symbol, you're buying customer psychology that drives revenue. Strategic logos typically deliver 15-23% better brand recognition and 18% higher trust scores.
Investment range:
Startup positioning: Starts from $500 (punch above weight class quickly)
Established businesses: Starts from $1000-2500 (competitive differentiation)
Enterprise turnaround: $2500+ (market repositioning)
The question isn't cost. It's what you'll lose keeping a logo that doesn't communicate your actual value to customers.
Standard agency dogma: "Rush jobs hurt quality."
Reality: Strategic thinking happens faster than bureaucratic approval processes.
Timeline breakdown:
Discovery/strategy: 1 day (direct conversation with me)
Initial concepts: 2-7 days (psychology-driven, not guesswork)
Refinement: 2-10 days (focused iteration based on business goals)
No account managers. No "we'll circle back" delays. Direct collaboration with someone who understands business urgency AND strategic depth.
Unlimited revisions is agency code for "we don't understand your business well enough to get it right quickly."
My approach:
1 deep strategy conversation = 2-3 targeted concepts
Each concept backed by customer psychology reasoning
2-3 refinement rounds maximum
Here's why this works: Strategy-first thinking eliminates the "throw spaghetti at wall" approach that produces 10 mediocre options instead of 3 strategic solutions.
This usually means two things: Either we didn't nail your business strategy, or you're evaluating based on personal taste vs customer psychology.
Truth bomb: You might not be your target customer. The logo needs to attract THEM, not please you aesthetically.
My fix: Every concept comes with psychology explanation, what customer emotions it triggers, why specific elements work, how it positions you vs competitors. When you understand the strategy, you see why each version works for business growth, not just "looking nice."
Most designers understand colour theory. Few understand why customers choose business A over business B when both solve the same problem.
Strategic elements I apply:
Trust signalling (why specific elements build credibility)
Category anchor psychology (positioning vs established players)
Customer memory retention (what makes logos stick)
Decision-making shortcut triggers (what makes choosing easier)
Premium vs budget signals (price positioning through design)
Industry "strategy" usually means: "We asked about your business goals then designed what we think looks good."
My psychology approach:
Customer analysis first: What makes THEM trust/pay attention?
Competitive landscape mapping: How do established players signal credibility?
Decision friction removal: What visual shortcuts speed up customer choice?
Category positioning: Where can you differentiate without confusing customers?
Business value translation: How do we show your proven results visually?
Standard process: Brief → Research → Concepts → Revisions → Final
Strategic process: Customer psychology → Market psychology → Competitive positioning → Business value translation → Psychology testing → Strategic refinement
Most agencies stop at "we understand your business." I start with "we understand what makes your customers choose businesses like yours."
Nice-looking logos get compliments. Strategic logos get customers.
Revenue reality: A logo that wins design awards but doesn't communicate business value is expensive art. One that signals trust, positioning, and differentiation becomes a customer acquisition asset.
The difference? Strategy-first thinking vs aesthetics-first thinking.
I am an end to end digital marketing solution archtect. Pick an area of expertise below.
Pretty logos get compliments. Strategic logos get customers who pay premium prices and refer their friends.
I translate your proven business value into visual language that positions you for market leadership.
