Gappiya Thinking Brand Design

Brand Design and UI/UX Design case study

The goal of this project is to design a brand identity for a self-help brand called Gappiya Thinking primarily focused on building a mindful approach to life. Gappiya Thinking currently has a user base of 100,000 plus around the world.

Prompt

I started Gappiya Thinking 8 years ago but never followed a clear brand guide.

In May 2023, it hit 100,000 subscribers on YouTube and it occurred to me - now it’s time to think about this brand more seriously.

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Problem Statement

Gappiya Thinking faced challenges with outdated visuals, inconsistent branding, and market saturation.

Addressing these issues was crucial to revitalizing the brand and reconnecting with its audience.

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Outdated Identity

The brand faced a critical challenge in effectively communicating it's evolving identity and connecting with its target audience.

Inconsistent Brand

The brand's dated visual identity and inconsistent design across touch points like the website and social media weakened its online presence

Market Saturation

Gappiya Thinking struggled to differentiate itself from competitors in a saturated market, hindering its ability to attract new customers and retain existing ones.

Problem Statement

Gappiya Thinking faced challenges with outdated visuals, inconsistent branding, and market saturation.

Addressing these issues was crucial to revitalizing the brand and reconnecting with its audience.

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